# Ahrefs Brand Radar alternative: how Axpecto compares

Last updated 2026-10-23. Source: https://www.axpecto.com/vs/ahrefs-brand-radar

Ahrefs Brand Radar tracks how often AI answers mention and cite your brand, from a database of over 496 million prompts plus prompts you add yourself. Axpecto measures the same thing for the questions your own buyers ask, then audits your website and sends an AI agent through it, so you also get the reasons AI doesn't name you and the fixes.

Choose Brand Radar for market-wide AI visibility data inside the Ahrefs SEO suite. Choose Axpecto to find out why AI assistants skip your site and what to change on it. This page compares what each product states on its own website, checked on 23 October 2026.

## How does Axpecto compare with Ahrefs Brand Radar?

|  | Axpecto | Ahrefs Brand Radar |
| --- | --- | --- |
| Main focus | AI visibility plus whether AI agents can use your site, with the fixes | AI brand visibility tracking inside the Ahrefs SEO suite |
| Where the questions come from | Written for your business from your own site, plus any you add | A database of 496 million+ prompts, plus custom prompts you track |
| AI engines named on their site | ChatGPT, Gemini, Claude, Perplexity | Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude |
| Mentions, citations and share of voice | Yes | Yes |
| Audits the site's own readiness (robots.txt, schema, llms.txt, content) | Yes | Not part of Brand Radar (Ahrefs sells a separate Site Audit for technical SEO) |
| Sends an AI agent to use your site | Yes: agent tasks and custom task runs | No |
| AI referral traffic and bot visits | No | Yes (AI Analytics) |
| Price, as listed | Free plan with monthly credits; Pro from $19 a month | Add-on: custom prompt packages from $50 a month, the AI visibility index from $199 a month |

## When is Ahrefs Brand Radar the better choice?

- You already use Ahrefs and want AI visibility in the same place as your backlinks and keyword data.
- You want to research a whole market's AI visibility from a large prompt database, not only your own questions.
- You need Copilot, Google AI Overviews or AI Mode tracked, or AI referral traffic measured.

## When is Axpecto the better choice?

- You want to know why AI assistants don't name you, not only that they don't: crawler access, structured data, entity clarity and content are audited in the same report.
- You want to know whether an AI agent can actually use your site, such as finding a page, searching or filling a form.
- You want a prioritised list of fixes, and a brief your coding agent can apply.
- You want to start free and pay per check in credits, without an SEO suite subscription.

## Common questions

### What is the best Ahrefs Brand Radar alternative?

It depends on what you need. For AI visibility tracking plus a website audit and AI agent tests, Axpecto covers all three and has a free plan. For tracking only, other options include Semrush's AI Visibility Toolkit, Peec AI, Profound and Otterly.AI.

### Do I need an Ahrefs subscription to use Brand Radar?

Ahrefs lists Brand Radar as an add-on on its pricing page. Check ahrefs.com/pricing for which plans can add it today.

### Can I use Axpecto and Brand Radar together?

Yes. Brand Radar shows your AI visibility across a large prompt set; Axpecto shows what on your website to fix and whether AI agents can use it.

Sources, checked on 2026-10-23: [Ahrefs Brand Radar](https://ahrefs.com/brand-radar), [Ahrefs pricing](https://ahrefs.com/pricing).