Profound, Peec AI and Scrunch alternatives: how Axpecto compares
Profound, Peec AI and Scrunch are AI visibility platforms: they track how brands appear in answers from ChatGPT, Perplexity, Gemini and other AI engines. Axpecto measures the same thing, and also tests whether AI agents can actually use your website, which none of the three lists as a website test.
This page compares what each product says it does on its own website, checked on 21 October 2026 (Peec AI and Profound again on 24 October). Check each vendor's site for current plans and prices.
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How do Axpecto, Profound, Peec AI and Scrunch compare?
| Axpecto | Profound | Peec AI | Scrunch | |
|---|---|---|---|---|
| Main focus | AI visibility plus AI agent usability of your website | AI search visibility and AI marketing for brands | AI search visibility tracking for marketing teams | AI visibility, plus an AI-friendly version of your site (AXP) |
| AI engines named on their site | ChatGPT, Gemini, Claude, Perplexity | Up to 9, including ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews (Enterprise) | Choose 3 of ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI; up to 13 on Enterprise, including Claude and Perplexity | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta |
| Audits the site's own readiness (robots.txt, schema, llms.txt, content) | Yes | Not listed as a website audit | robots.txt crawlability audit only | Page audits |
| Sends an AI agent to use your site | Yes: crawl, agent tasks, and custom task runs | No (tracks AI crawler and agent traffic) | No (tracks AI bot visits and referrals) | No (monitors agent traffic) |
| Getting started | Free plan with monthly credits; AI Usability crawl needs no account | Free trial; Enterprise priced on request | Monthly plans listed on peec.ai | From $250 a month billed annually, as listed on scrunch.com |
When is Profound, Peec AI or Scrunch the better choice?
- You need daily tracking of hundreds of prompts across many AI engines and regions: all three are built for that scale.
- You need ChatGPT Shopping, Microsoft Copilot or Meta AI tracked: check the engine lists above.
- You are a large marketing team that wants dedicated support, SSO and an enterprise data API.
When is Axpecto the better choice?
- You want to know both whether AI assistants recommend your site and whether AI agents can use it, in one place.
- You want the fixes, not only the figures: robots.txt, schema, page content and agent blockers, in order, with a brief your coding agent can apply.
- You want to start free and pay per check in credits instead of a monthly platform fee.
- You want figures you can audit: every mention is counted from the answer text, and anything not measured is left out of the score rather than scored as zero.
Are SEO crawlers like Screaming Frog, Lumar or Botify enough for AI visibility?
They are good at what they do: crawling a site for technical SEO and search rankings. They do not ask AI assistants your buyers' questions, so they cannot tell you whether ChatGPT names you, which sources it cites instead, or whether an AI agent can complete a task on your site. Use them alongside an AI visibility audit, not instead of one.
Sources, checked on 24 October 2026: Profound pricing, Peec AI pricing, Scrunch pricing.