AI visibility, GEO and AI agents, explained
Practical guides to getting your website found, cited and recommended by ChatGPT, Gemini, Claude and Perplexity, and used by AI agents. Written from what we measure in real audits. RSS feed at /blog/rss.xml.
- AI visibility · Troubleshooting ·
Why doesn't ChatGPT mention my website? 7 reasons and how to fix each
ChatGPT names the brands that appear in the pages it reads to answer a question. The seven reasons it leaves a website out, how to tell which one applies to yours, and what to fix first.
- Research · AI crawlers ·
How the top 2,000 websites treat AI crawlers: 2026 data
We checked the robots.txt, llms.txt, structured data and no-JavaScript view of the world's top 2,000 websites. 21% block at least one AI crawler, 17% have an llms.txt, and 1 in 6 homepages is almost empty to a crawler that doesn't run JavaScript.
- Case study · AI visibility ·
How Random Talker gets named by ChatGPT in 6 of 7 answers: an AI visibility case study
Random Talker, a free anonymous voice chat site, scored 80/100 on Axpecto's AI Visibility check. ChatGPT named and cited it in 6 of 7 questions that never mentioned it. What the site does right, and what is left to win.
- GEO · Guide ·
What is generative engine optimization (GEO)? A practical guide
GEO is making your website easy for ChatGPT, Gemini, Claude and Perplexity to find, understand, quote and recommend. How it differs from SEO, what it works on, and how to measure it.
- AI visibility · How-to ·
How to check if ChatGPT recommends your website
A step-by-step method to see whether ChatGPT, Gemini, Claude and Perplexity name and cite your business, which questions to ask, what to record, and the mistakes that make the result meaningless.
- robots.txt · Technical ·
robots.txt for AI crawlers: GPTBot, ClaudeBot, PerplexityBot and Google-Extended
Which AI crawlers exist, what blocking each one actually does, and robots.txt examples to allow AI search while opting out of training. Plus the mistakes that block AI by accident.
- llms.txt · Technical ·
What is llms.txt, and should your website have one?
llms.txt is a proposed plain-text file that summarises a website for AI models. What goes in it, a real example, and an honest view of how much it matters today.
- Structured data · Technical ·
Structured data for AI search: the schema that actually matters
Which schema.org types help AI assistants identify your business and quote your pages: Organization with sameAs, product types, FAQPage and Article dates. With a complete JSON-LD example.
- AI agents · Checklist ·
How to make your website usable for AI agents: a checklist
AI agents now browse websites and complete tasks for people. A practical checklist, with code, for making buttons, links, forms and content an agent can understand and use.
