Best AI visibility tools in 2026: an honest comparison
The main AI visibility tools in 2026 are Axpecto, Ahrefs Brand Radar, Semrush's AI Visibility Toolkit, Profound, Peec AI, Scrunch and Otterly.AI. All of them track whether AI assistants such as ChatGPT, Gemini and Perplexity mention and cite your brand. They differ in which AI engines they cover, whether they audit your website, and price.
We make Axpecto, so read this as a vendor's comparison. Every fact about another tool comes from that tool's own website, checked between 21 and 24 October 2026, and the sources are listed at the end. Check each site for current plans and prices.
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How do the AI visibility tools compare?
| Tool | Best for | AI engines named on their site | Website audit | AI agent test | Starting price, as listed |
|---|---|---|---|---|---|
| Axpecto | Finding why AI doesn't name you, and fixing it | ChatGPT, Gemini, Claude, Perplexity | Yes | Yes | Free plan; Pro $19 a month |
| Ahrefs Brand Radar | Ahrefs users who want market-wide AI visibility data | Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude | Separate Ahrefs Site Audit | No | Add-on from $50 a month (custom prompts) or $199 a month (index) |
| Semrush AI Visibility Toolkit | Semrush users adding AI visibility | ChatGPT and Google AI Mode (prompt tracking) | Yes (AI Search Site Audit) | No | $99 a month, no free trial |
| Profound | Large marketing teams | Up to 9, including ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews (Enterprise) | Not listed | No | Free trial; Enterprise on request |
| Peec AI | Marketing teams tracking prompts daily | Choose 3 of ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini, Naver AI; up to 13 on Enterprise | robots.txt crawlability audit | No | Monthly plans listed on peec.ai; free trial |
| Scrunch | Brands that want an AI-friendly version of their site | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, Meta | Page audits | No | From $250 a month billed annually |
| Otterly.AI | Small teams that want low-cost monitoring | ChatGPT, Google AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini as add-ons | GEO URL audits | No | From $29 a month; free trial |
Which AI visibility tool should you choose?
- You already pay for Ahrefs or Semrush: start with their add-on, since your SEO data is already there.
- You are a large brand tracking hundreds of prompts across many engines and regions: Profound, Peec AI or Scrunch are built for that scale.
- You want the cheapest way to start monitoring: Otterly.AI's entry plan or Axpecto's free plan.
- You want to know why AI doesn't name you, what to fix on your site, and whether AI agents can use it: Axpecto is the one tool here that tests all three.
What should an AI visibility tool measure?
- Mention rate: how often AI answers name you for questions that don't name you.
- Citation rate: how often an answer links your site as its source. Being named and being cited are different, and only a citation sends a visit.
- Share of voice: your mentions against your competitors' on the same questions.
- The sources AI uses instead: the sites you need to be listed on.
- Whether your site is ready: AI crawlers allowed, structured data, a clear entity and pages that answer questions directly.
Sources, checked on 24 October 2026: Ahrefs pricing, Semrush AI Visibility Toolkit, Profound pricing, Peec AI pricing, Scrunch pricing, Otterly.AI pricing.