Semrush AI Visibility Toolkit alternative: how Axpecto compares
Semrush's AI Visibility Toolkit adds AI search to the Semrush suite: an AI Visibility Score, prompt research with topic volume, brand performance with share of voice and sentiment, daily tracking of 25 prompts on ChatGPT and Google AI Mode, and an AI Search Site Audit of up to 100 pages. Axpecto asks ChatGPT, Gemini, Claude and Perplexity questions written for your business, audits your site, and sends a real AI agent through it.
Choose Semrush's toolkit if your SEO work already lives in Semrush. Choose Axpecto for more AI engines per question, AI agent tests and a free plan. This page compares what each product states on its own website, checked on 24 October 2026.
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How does Axpecto compare with Semrush's AI Visibility Toolkit?
| Axpecto | Semrush AI Visibility Toolkit | |
|---|---|---|
| Main focus | AI visibility plus whether AI agents can use your site, with the fixes | AI search visibility inside the Semrush SEO suite |
| Where the questions come from | Written for your business from your own site, plus any you add | 25 prompts you track (more with Semrush One or a $60 a month add-on of 50), plus prompt research |
| AI engines named on their site | ChatGPT, Gemini, Claude, Perplexity | ChatGPT and Google AI Mode |
| Mentions, citations and share of voice | Yes | Mentions, share of voice and sentiment; prompts where competitors are cited and you aren't |
| Audits the site's own readiness | Yes: crawler access, structured data, entity and content | Yes: AI Search Site Audit, up to 100 pages |
| Sends an AI agent to use your site | Yes: agent tasks and custom task runs | No |
| Prompt and topic search volume | No | Yes (Prompt Research) |
| Price, as listed | Free plan with monthly credits; Pro from $19 a month | $99 a month, no free trial |
When is Semrush's AI Visibility Toolkit the better choice?
- You already use Semrush and want AI visibility next to your keyword, backlink and site audit data.
- You want prompt research: which AI topics have volume, how hard they are and what intent they carry.
- You mainly care about ChatGPT and Google AI Mode.
When is Axpecto the better choice?
- You want Gemini, Claude and Perplexity asked as well as ChatGPT.
- You want to know whether an AI agent can actually use your site, such as finding a page, searching or filling a form.
- You want a prioritised list of fixes and a brief your coding agent can apply.
- You want to start free, without an SEO suite subscription.
Sources, checked on 24 October 2026: Semrush AI Visibility Toolkit.